Monday, February 7, 2011

Bud Light: "Product Placement"


SCENE #1: TWO MEN SWORD FIGHTING - FALL ONTO TABLE - SEE BRUSH-X BOTTLE
Swords clank, sounds of struggle.
Director: Cut!

SCENE #2: DIRECTOR SWINGS HIS TV SCREEN TOWARDS HIM
Bell rings.
Director: What's that doing on my set?!

SCENE #3: CLOSE-UP ON ASSISTANT
Assistant: Product placement, sir. Whenever we feature a product in a scene, we get tons of free stuff.

SCENE #4: CLOSE-UP ON DIRECTOR - SWINGS SCREEN BACK
Director: Here we go.

SCENE #5: SHOT OF VILLAIN HOLDING MISTRESS CAPTIVE - HE WAVES HIS SWORD
Swords clank.
Mistress: Ah! My lord!

SCENE #6: HERO JUMPS THROUGH STAINED GLASS "BUD LIGHT" WINDOW
Glass breaks, adventure music plays in background.

SCENE #7: HERO FIGHTS HIS WAY THROUGH BAD GUYS
Swords clanking, sounds of struggle, music continues.

SCENE #8: BUD LIGHT BANNERS FALL IN BACKGROUND
Swords clanking, adventure music continues.

SCENE #9: CLOSE-UP OF HERO HOLDING A BUD LIGHT IN HIS HAND WHILE FIGHTING BAD GUY BEHIND HIS BACK
Swords clank, adventure music still playing...

SCENE #10: VILLAIN SEEN HOLDING MISTRESS – HOLDS UP SWORD
Sound of sword cutting through air.

SCENE #11: HERO TURNS AND SEES VILLAIN
Victorious horns sound.
Hero: Really?

SCENE #12: CLOSE-UP ON VILLAIN AND MISTRESS
Horns continue.

SCENE #13: HERO THROWS THE BUD LIGHT BOTTLE AT THE VILLAIN AND KNOCKS HIM OUT
Bottle hits villains head, sounds of someone hitting the jackpot.

SCENE #14: THE MISTRESS IS FREE -WALKS TOWARD HERO
Mistress sighs.

SCENE #15: HERO KNEELS IN FRONT OF HER
Hero: My lady.

SCENE #16: BUD LIGHT TRUCK ZOOMS BY IN BACKGROUND
Adventure music stops, truck honks and screeches to a stop.

SCENE #17: CUT TO IMAGE OF BUD LIGHT BOTTLES IN ICE
VO: The sure sign of a good time. The just right taste of Bud Light. Here we go.

SCENE #18: "BEHIND THE SCENES" SHOT OF DIRECTOR AND ASSISTANT WITH A MAN IN BUD LIGHT ARMOR - TWO MEN SWORD FIGHT ON STAIRS IN BACKGROUND
Swords clank in background.
Director: Hm, more Bud Light?

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